Peroni Libera 0.0% is the result of brewing innovation that has been at the cornerstone of Italian brewing stalwart, Peroni since its establishment in 1846 in Vigevano, Pavia – Italy.
Peroni: The Path to Libera 0.0%
Who Started Peroni?
Iconic Italian Francesco Peroni crafted the very first of the now famous range of brews with access to high quality local ingredients and a method that relied on the aid of glacial ice and water stowed away in preparation from winters prior.
This dedication to the craft saw the brand, at the hand of Francesco and his son Giovanni (as the company expanded its operations to Rome in 1864) grow to one of Italy’s most recognised and popular Italian beers world wide.
The father and son duo, brewed the early brews with a strong focus on:
- Italian flair; and of course
- Classic luxury and style.
How did Libera 0.0% come about?
The brand quickly earned its place in all corners of Italian and European society. From the bustling and culture filled piazzas to the exclusive engagements frequented by politicians, royals and A-list actors alike, saw the beers that were (and still are) produced locally in Italy remain a staple presence.
Now owned by Asashi Europe & International, the brand has its flair and authenticity guiding it and at the core of what it has to offer. Peroni says “effortless style, creative and authenticity are still at the core of Peroni Nastro Azzurro” today.
With their latest innovation – Peroni Libera 0.0.%, the team have have developed a zero alcohol beer that stays true to the Nastro Azzurro heritage while capturing the want for consumers to drink mindfully and have options that range from a full strength Peroni Nastro Azzurro to a Peroni Libera 0.0%.
Is Peroni Libera 0.0 Popular?
Peroni Libera non-alcoholic beer has, according Nielsen data referenced by Drinks International, enjoyed strong sales growth since the product’s 2019 launch. Richard Ingram (Global Brands Director at parent company Asahi Europe & International) says Libera 0.0% is “doing incredibly well” and that “Its largest market is the UK. It’s doing incredibly well in both the on-trade and the off-trade, because it’s distinct”.
Richard Ingram (Global Brands Director at parent company Asahi Europe & International) says “Our company ambition is that one in five of our beer sales will be non-alcoholic by 2030”. Ingram also touched on how important the zero alcohol Libera 0.0% will be to the Peroni brand moving forward, noting “Libera’s role in that will be critical. It will be our lead global non-alcoholic beer. We’ll launch it in some 15 markets this year. It’s a big deal for us.”
What Else Can I try?
The iconic style makes recommending an alternative a challenges, however it is a challenge we are up for. If you are interested in the Italian creation of Libera 0.0% you might want to try your hand at Great Northern Zero or the Big Drop Uptown Craft Lager.
Peroni Libera 0.0 Near Me.
With the brand expanding its offering into the non alcoholic beer space and amazing distribution through grocery and specialty channels, it’s time to try your hand at it and pick up some of your own. A few retailers are listed below.