Beer ReviewsJames SquireJames Squire Zero Lager Review



After spending a week drinking a 6 pack of the James Squire Zero Lager, it was time to write up the first James Squire non-alcoholic beer.

James Squire Zero is a great non-alcoholic lager with a grainy malt base, light floral hops, and a balanced round flavoured profile. It has a moderate level of carbonation and contains only 2.1 grams of sugar & 70 calories per bottle, making it a perfect alternative to traditional alcoholic lagers.

Key Takeaways

ABV: 0.5%
Style Lager
Calories: 70 calories / bottle
Colour: Medium Amber
Main Notes: Clean Malt. Light Hops.
Cost: $12 – $15 / 6-pack
Rating: 7.75/10

While it (naturally) has a lighter body than traditional alcoholic lagers, if you love lager, you’re going to want to find out more so watch the review below or scroll down and read on.

You should also watch the review I pieced together for my YouTube channel down below.

James Squire Zero Taste

As a general rule in each glass of James Squire Zero, you are going to find flavours of, grainy malt, light floral hops and a light level of bitterness. This is all wrapped up with a mid-level of body and balanced level of carbonation.

The taste profile of the James Squire Zero, as a whole:

  • has a rounded flavour profile that you would expect from a lager (aka no IPA sharpness here).
  • includes a malty base.
  • introduces just enough hops for floral esters to shine through and add some complexity.
  • is low in bitterness coming it at only 8 IBU.
  • has a lighter and lower amount of body than alcoholic beer.

UPDATE: While when I wrote this article I held the James Squire at the number 1 spot I also noted that the Weihenstephaner was hot on its heels, and since drinking a few more, the Weihenstephaner has taken over the top spot for me. You can find some of the review on the Weihenstephaner and the ultimate non-alc lager resource below:

  1. Weihenstephaner Lager (the new pack leader)
  2. The Ultimate Non-Alcoholic Lager Review (8 lagers reviewed and ranked)
James Squire Zero Lager bottle being held out in front

By the way, if your non-alcoholic beer is tasting a bit meh, or you’re not getting all the flavours described in my reviews treat pairing it with a great glass can help.

For the past year, I’ve been making a point of tasting all my beers in glasses to make sure I get the best out of them. I bought the Spiegelau Craft Tasting Kit (they cost me about $40 – $50) and I have really found they help ‘open up’ and get the most out of the non-alcoholic beers.

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Buy James Squire Zero Lager

There are many places that the James Squire Zero is available including Brunswick Aces, Craft Zero and Dan Murphys. As it has no Alcohol, the James Squire Zero is also available in any number of Supermarkets, which make it easy for you to access and add to your weekly shopping list.

There are a few retailers linked down below to help you source a bottle!

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James Squire Zero Label close up

James Squire Zero Nutritional Information

As a whole, the James Squire Zero is a healthy option for beer drinkers as it contains only 70 calories and 2.1 grams of sugar and 15.4 grams of carbs per bottle. The Squire Zero is also completely alcohol-free with a rating of less than 0.5% (less alcohol than a glass of orange juice)

If you’re looking for full detail of the James Squire Zero nutrition, the nutrition table is below.

Avg Qty
Per Serving (345ml)
Avg Qty
Per 100ml
Energy 292 kJ
70 Cal
85 kJ
20 Cal
Protein 1 g 0.3 g
Fat, total <0.3 g <0.1 g
   — saturated <0.3 g <0.1 g
Carbohydrate 15.4 g 4.5 g
   — sugars 2.1 g 0.6 g
Sodium 42 mg 12 mg

Seriously, at only 70 calories per bottle, this is a great option for anyone looking to enjoy the beer taste with low calories.

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James Squire Zero Nutritional Information

Does it Taste & Look Like Beer?

In the past twelve months, lager has flown back on the scene – all those 80’s and 90’s favourites have really taken off again!

The James Squire Zero non-alcoholic lager brings a traditional smelling lager profile and each glass leaves you with:

  • strong and clean malt; and
  • light floral hoppy notes.

This aroma profile totally took me back to pot and parma nights and those pub beers before heading into the footy.

When the beer lands in your glass, you will find the lager is:

  • nice frothy head that lasts pretty well;
  • medium amber in colour;
  • good carbonation with fine fast bubbles; and
  • a beer that is perfectly crisp and clear.

The bottle is 345ml and has that traditional ‘James Squire’ branding look and feel.

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Non Alcoholic beer label close up

The Round Up: What Are People Saying

I have spoken to many people about the James Squire Zero and it will usually divide the room as the feedback has been mixed.

Typically I get people telling me they:

  1. absolutely love the taste and how it presents;
  2. think the body is a little lighter than alcoholic beers;
  3. people love the fact it is a lager they can drink on a weeknight or when they’re choosing to pass on alcohol; or
  4. it does a great job at being a non-alcoholic lager but it is a little too floral for them..

Me personally, it gets a 7.75/10 I really enjoy it and have brewed a few traditional lagers in my time – it does a good job of carrying through the malty base and profile.

If you are interested in trying it out get yourself a bottle now and let me know what you think. Alternatively, if you want more information – hit the chat button and ask any questions!

Looking for a few more options? Check out some of my other reviews below:

  1. Ultimate Non-Alcoholic Lager Post (Top 8 Lagers, Reviewed and Ranked)
  2. Heineken 0.0 review (if you like Heineken, you’ll like this!); or
  3. Great Northern Zero (Interesting beer!)
  4. UpFlow Ultra Pale Lager;
  5. Big Drop Uptown Craft Lager.

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